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ACI Passenger Personas: A new approach to passenger profiling
language
English
format
Digital - PDF
Regular
US$2,000
Airport members
US$500
World Business Partners
US$500
Description
ACI Passenger Personas main benefits:
- Provides a new benchmarking tools;
- supports the design of a satisfying and memorable passenger experience that can more comprehensively target customer’s needs;
- provides a consistent understanding of the airport’s core audience groups; and,
- guides airport management in their assessment of customer service provisions.
ACI ASQ team has launched an innovative guide, ACI Passenger Personas: A new approach to passenger profiling. This publication aims to support airports in developing a deeper understanding of the needs of the traveler.
A persona is a semi fictional way to model, summarize and communicate research undertaken on airport passengers. ACI Passenger Personas presents six key personas based on Airports Service Quality (ASQ) 2015 passenger data gathered from over 550,000 travelers and 300 airports worldwide. The six passenger personas represent key profile groups that allow airports to strategically create different customer experiences to meet the needs of different passenger types. The research methodology behind the guide represent a significant advance on the traditional approach to passenger profiling, creating in-depth portraits that evolve to reflect passenger behavior.
The ACI Passenger Personas: A new approach to passenger profiling is free for all ASQ member airports. For more information contact aciasq@aci.aero.
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How to become member
Airport Members
ACI membership is open to airports and aviation-related businesses around the world. As part of an active association, our members benefit from the latest news, data-driven trends and forecasts, resources, training opportunities, and insights from industry experts.
World Business Partners
The ACI World Business Partners (WBP) program is open to businesses working with airports or airport-related industries. This unique program offers members the opportunity to connect with a global network of airports, access valuable tools and resources, and discover new business opportunities.
Least Developed Countries
In the least developed countries, financial resources for training can be limited, so the ACI Fund seeks to open the door to career development for individuals while, at the same time, building capacity and safeguarding and enhancing professional standards in this community of airports.
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