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Retail Optimization for Small and Medium-Sized Airports White Paper
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English
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Digital - PDF
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Description
As the aviation industry continues to evolve, small- and medium-sized airports are facing increasing pressure to optimize their retail operations. This is not only to improve the passenger experience, but also to drive revenue growth. It is important that airport managers stay informed about the latest retail optimization strategies and best practices.
This White Paper provides a comprehensive guide to retail optimization for small- and medium-sized airports. It covers a wide range of topics, from understanding the customer journey to developing effective marketing strategies.
The publication was produced by the ACI World Sub-Committee on Airports’ Non-Aeronautical Revenues and Activities (ANARA) and is part of a series dedicated to helping airports strengthen commercial revenue to improve the traveller experience.
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